Burger King – 12 Days of Cheesemas
Burger King needed help bringing attention to their mobile giveaway extravaganza. We concocted the perfect recipe: The King, heavy metal Christmas orchestration, Clark Griswald-esque lights, and pyrotechnics.
The film celebrating The King’s crazy gift give-away was used as web content, Insta-stories, and ran on TV throughout NFL playoffs to maintain holiday season momentum. The campaign resulted in gaining over 500k downloads and a 3X increase in mobile orders compared to the pre-campaign.