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Dr Praeger's Purely Sensible Hero Vegetables

ART DIRECTION
MOTION DESIGN
PRODUCTION
POST PRODUCTION

"To bring the reasonably straightforward product benefit line “Purely Sensible Foods,” that lives on all packaging, to life in a way that puts a smile on faces."

With Dr. Praeger's, we wanted to celebrate the power of plants in a fun and unexpected way. Letting parents know there are fast and healthy options in the freezer aisle, all while having a little action hero fun getting the word out. Because who doesn’t love Empowering Anamorphic Kickass Veggies with a Catchy Theme Song Tune.

We also wanted to bring the reasonably straightforward product benefit line “Purely Sensible Foods,” that lives on all packaging, to life in a way that puts a smile on young families faces, even Mom and Dad, hence the creation of our “Purely Sensible Hero Vegetables.”

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