SEEQC — Quantum Computing
BRANDING & STRATAGY
With the possibility of solving humanities biggest problems, Quantum Computing also happens to be one of the most difficult concepts to explain. This, and creating a brand that could attract top talent in the field, were the challenge presented to us by SEEQC, a leader in Scalable Energy Efficient Quantum Computers.
We teamed up with long-time collaborator and Seeqc Creative Director Fredrik Carlström to parallel path two of our favorite kinds of projects. Brand Storytelling Docs and Brand Visual Identity. He came to us with a killer logo and a super exciting and heady space and we hit the ground running to help bring the SEEQC brand to life.
SEEQC’s powerful use of qbits vs standard computing bits is the key to it’s Quantum Processing Power. We ran with that insight and brought it to life through the use of dots to express the staggering exponential computing power of SEEQC’s Quantum technology.