The New York Times Events

TECHNICAL DIRECTION
ART DIRECTION
GRAPHIC & MOTION DESIGN
PRODUCTION & POST

Our relationship with the NYT has grown over the years, as we continue to position ourselves as a trusted creative production house that can pivot with the ever-changing times. Highlights from our relationship with the New York Times include producing and designing the Webby Awards shortlisted editorial content, ongoing virtual subscriber-only events, and a four-part documentary streaming series.

Subscriber Virtual Events

In conjunction with the New York Times’ subscriber-only virtual live events, our in-house creative and design team helped package and deliver dialogues that offered informed perspectives and dug deeper into the ever-evolving social and cultural issues. From social activism to parenting, to technology and beyond—

we constructed the visual framework to hold raw, real-time conversions, with a layer of refinement and sophistication beyond mere video calls. The videos continue to live on the web and social media, maintaining the New York Times style, but with a splash of design— inspired by the topics and guests.

Offstage

From social activism to parenting, to technology and beyond, we constructed the visual framework to hold raw, real-time conversions.

At the same time, as the subscriber-only events thrived, we began our partnership with the NYT Theater desk, helping craft Offstage, the New York Times’ streaming series on theater-making during the pandemic. It explored the grief surrounding the loss of live arts, provided a space to reflect on pressing social issues, followed the anticipated reopenings of Broadway, and brought us closer to the stories and performers we deeply missed during the pandemic. Among the list of renowned individuals who made appearances were: Lin-Manuel Miranda, creator of Hamilton, Julie Taymor, director of The Lion King, and Stephen Schwartz, composer and lyricist of Wicked, actor André De Shields, from the Tony Award-winning musical, Hadestown, and many more.

Finish the Fight

In 2020, the New York Times wanted to celebrate the centennial of the Women's Suffrage Movement, by commissioning an original play during the covid lockdown. Thus, they tapped our team to figure out how to make it happen. With Ming Pfeiffer’s script and Whitney Whites theatrical direction, we produced the virtual play, Finish the Fight, using a combination of creative remote production, sound design, stylized lighting, animation, and editing. The film, released alongside the Finish the Fight graphic novel, shed light on the unsung heroes of the suffrage movement and was shortlisted for a Webby.

The success of Finish the Fight led to a deeper relationship with the NYT Events team, who were on a quest to find unique ways to connect with and build their subscriber base. When the New York Times created an ongoing series of virtual, subscriber-only events, our in-house design and production departments worked together to develop the remote production workflow and design the visual framework. From social activism to parenting, to technology and beyond, the series combined raw, real-time conversions, with a layer of refinement and sophistication– beyond mere video calls. Special guests included musician & activist Tom Morello, comedian Sara Silverman, host of “The Daily Show” Trevor Noah, Dr. Anthony Fauci, climate activist Greta Thunberg, and former Secretary of State, Hillary Clinton.