Forerunner Ventures' The Dinner Party

ART DIRECTION
MOTION DESIGN
WEB DESIGN
EDITORIAL

In today's fast-paced financial world, traditional research methods can often feel monotonous and uninspiring. Our design solution aims to revolutionize this by infusing fun and vibrancy into financial research.

The Ask: Develop a consumer research project that looks nothing like a “boring” consumer research project. 

Our Solution: Welcome to The Dinner Party. 

The Approach: Based on deep research we developed a series of 8 archetypes —each with their own original styles brought to life in a microsite experience, a quiz to find out your archetype based on research logic and a comprehensive downloadable 80 page report for the overachievers who wanted to take a deeper dive.

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We developed a unique collage style incorporating and mixing Ai generative images, custom vector patterns, and photography. 

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