Dr Praeger's
Making Good Choices Easier
DIRECTION
MOTION DESIGN
PRODUCTION
POST PRODUCTION
Making good food decisions is tough, especially for busy parents on the go. Thankfully Dr P’s is the healthy veggie-forward choice in your freezer aisle, making at least one good choice in your day as easy as possible. We took a versatile and flexible approach to production creating a suite of lush and tasty images of the Cali Veggie Burger and Perfect Burger.
Making sure that they worked across a range of sizes, dimensions and applications from Animated Connected TV Videos to Vertical Social Executions and from Print Spreads to OOH. We even included geo-specific executions in Atlanta and The Bay Area with corresponding lines to make the message feel bespoke to the audience.
Creative Direction
BRAD DIXON
Design and Art Direction
VIVEK THAKKER
Motion Design
OWEN RUCKER
VIVEK THAKKER
Editor
OWEN RUCKER
Producer
TYLER MCCLAIN
Photography
ALEX LAU
Food Sylists
OLIVIA MACK MCCOOL
TYNA HUANG
OTHER WORKS
