Making Good Choices Easier
Making good food decisions is tough, especially for busy parents on the go. Thankfully Dr P’s is the healthy veggie-forward choice in your freezer aisle, making at least one good choice in your day as easy as possible. We took a versatile and flexible approach to production creating a suite of lush and tasty images of the Cali Veggie Burger and Perfect Burger.
Making sure that they worked across a range of sizes, dimensions and applications from Animated Connected TV Videos to Vertical Social Executions and from Print Spreads to OOH. We even included geo-specific executions in Atlanta and The Bay Area with corresponding lines to make the message feel bespoke to the audience.
Design and Art Direction
OLIVIA MACK MCCOOL