STRATEGY
CREATIVE
PRODUCTION
POST PRODUCTION
Tim Hortons US
Brewing brand love for Canada's most iconic coffee company as it expanded across the U.S.
Tim Hortons has always been more than coffee. It's a daily ritual built on warm hospitality, affordable comfort, and a genuine connection to the communities it serves. As Tim Hortons expanded into the U.S., we partnered with the brand from strategy through execution, creating culturally relevant campaigns that built awareness, earned affection, and strengthened community.
From TV and radio to social, experiential, and local activations, we helped introduce a Canadian icon to a new generation of fans while staying true to what made people love it in the first place.
From always-on social strategy and creative development to community management and creator partnerships, we help keep Tim Hortons relevant every day. Whether launching new products or inserting the brand into cultural conversations, we create content that earns attention and builds affinity.
Great products deserve great storytelling. From seasonal lifestyle campaigns to tabletop launches with partners like Red Bull, Nutella, and Reese's, we made every coffee, donut, breakfast sandwich, and beverage look as good as it tastes.
Community isn't a marketing channel. It's the heartbeat of the brand
By embedding ourselves in Tim Hortons' key U.S. markets, we uncovered authentic ways for the brand to become part of the communities it serves. From tailgating with Bills Mafia and taking the Polar Plunge for Special Olympics to skating with Timbits youth hockey teams and celebrating a once-in-a-lifetime solar eclipse, we created moments that brought people together, strengthened local connections, and built lasting brand love.
Food, coffee, and community came together in our Getting Started series, spotlighting inspiring local partners in Detroit and Buffalo, two of Tim Hortons' biggest U.S. markets. Here's a taste below. To see the whole case study, click here
OTHER WORKS
