Canon — Ivy 2 "Make it Yours" Launch
DIRECTED
ART DIRECTION
PRODUCTION
POST PRODUCTION
A blank dorm. A new beginning. A whole lot of personality.
Working with the team at Pixel, we helped launch the Canon IVY 2 Mini Photo Printer with a colorful transformation of a bare college dorm into a space that feels completely her own.
We follow a student on her first days away from home as IVY prints bring her memories, interests and different sides of her personality into the room. With every print, peel and stick, the space evolves from grey and anonymous to a vivid reflection of home.
Special Operations produced, directed and handled post-production for the campaign, delivering a hero :30, :15 cutdowns, vertical social content and a vault of photography for use across B2C and B2B.
A packed day, an incredible crew and a lot to get done. With a great team moving seamlessly together, we captured film, social and photography all in one shoot, while somehow maximizing the fun along the way. Take a look at how it was done.
OTHER WORKS
