Dr Praeger's Purely Sensible Hero Vegetables
ART DIRECTION
MOTION DESIGN
PRODUCTION
POST PRODUCTION
"To bring the reasonably straightforward product benefit line “Purely Sensible Foods,” that lives on all packaging, to life in a way that puts a smile on faces."
With Dr. Praeger's, we wanted to celebrate the power of plants in a fun and unexpected way. Letting parents know there are fast and healthy options in the freezer aisle, all while having a little action hero fun getting the word out. Because who doesn’t love Empowering Anamorphic Kickass Veggies with a Catchy Theme Song Tune.
We also wanted to bring the reasonably straightforward product benefit line “Purely Sensible Foods,” that lives on all packaging, to life in a way that puts a smile on young families faces, even Mom and Dad, hence the creation of our “Purely Sensible Hero Vegetables.”
OTHER WORKS
