Just like the Fage 'Split Cups', which come in perfect pairings, we coupled newlyweds and parents and children, letting them lovingly battle it out for the last bite.
It all started with a simple human truth—that some things are too good to share. But then our conscience kicks in when it comes to sharing what we love with who we love. This insight led to an idea that would highlight and humanize the balanced duality of the Split Cup: “Almost Too Good To Share.”
To bring it to life, we created a series of Larry David-esque scenarios that pair beautiful taste appeal shots with these playful tales of human struggle. We not only underscored the convenience, control, and fun of the Split Cup, but also the personalized bursts of flavor - that are delicious enough to cause a conflict of the conscience.
Our team came up with the perfect idea to highlight and humanize the balanced duality of the Split Cup: “It's Almost Too Good To Share.”