Frida X Special Operations
PRODUCT LAUNCH
BRAND TONE
PRODUCT DESIGN
CREATIVE DEVELOPMENT
"Relationship Status" since 2017
Frida was our very first client at Special Ops, and they will always hold a special place in our hearts. From launching products and defining a category-setting social tone to naming products, designing packaging, and crafting zinger lines for spontaneous social posts, it has been an incredible journey. We’ve developed full-fledged campaigns, even creating a gag Father’s Day product that stores surprisingly ended up ordering. Working side by side with both the marketing and in-house creative teams, this collaboration has truly exemplified the 'Modern Client/Agency Relationship.'
There are too many highlights to mention, but here are some of our favorite moments from the past 8 years and counting: the FridaMom category launch, 'It’s a Mom'; the Sports Illustrated Swimsuit Issue C-Section spread; the packaging design for BreatheFrida (the pattern has influenced the entire brand portfolio); the naming of 'Head, Shoulders, Knees, and Toes' shampoo and body wash; a few favorite taglines; our Shower Crashers campaign (which gained a second life with an additional push); and Frida Balls, which took on a life of its own.
Shower Crashers - Brand Campaign
"Vagina's not a dirty word."
Equipped with Fridababy, this dynamic duo tosses out that cashmere onesie and gives you the tools to get you through those sleepless nights. The campaign lived on Facebook, Instagram, Youtube and Mommy Blogger partnerships. Scary Mommy alone had over 800k views on Facebook. National sales spiked 13% during the month-long duration of the campaign.
Fun fact: The Campaign was shot by DP Bryce Fortner, who was the cinematographer for the first 5 seasons of Portlandia. To extend the campaign we took it to the streets… And baby did it get noticed!
To continue the campaign, we focused on “The Mom Washer” a product designed to make postpartum clean-up easier for moms. We identified a line that instantly resonated with our audience “Trust Us Your Vagina Will Thank You”
After sending our ad out to media companies across the USA, Fridababy received multiple rejection letters… Unfortunately we figured that might happen. Apparently the word "vagina" is controversial. The billboard was finally approved to run only in New York City, where more than 20 ads for the MomWasher were strategically placed outside subway stations near some of New York's busiest hospitals and OBGYN offices.
After sending our ad out to media companies across the USA, Fridababy received multiple rejection letters… Unfortunately we figured that might happen. Apparently the word "vagina" is controversial. The billboard was finally approved to run only in New York City, where more than 20 ads for the MomWasher were strategically placed outside subway stations near some of New York's busiest hospitals and OBGYN offices.
OTHER WORKS
