Jason Markk x Special Operations
CREATIVE DIRECTION
PRODUCTION
POST PRODUCTION
Whether it's sneaker cleaning social videos, a leather product launch campaign or a branded documentary — our partnership with Jason Markk has allowed us to flex our creative muscles in a number of ways.
Our partnership with Jason Markk began with a focus on high quality product-driven social media assets and performance marketing in Amazon units, where we helped elevate their digital presence and drive measurable results. But as our relationship grew, so did the scope of our collaboration.
What started as a strategic digital push soon expanded into exciting launches like our maximalist Take Care of Your Leather videos that combined luxury aesthetics with playful, bold casting.
In addition to the product launches, Jason enlisted us to tell the story of gaining B Corp status. This is no small feat for a company. It legally changes a company’s charter, requiring transparency, accountability, and measurable impact in everything from sustainability to employee well-being. For us at Special Ops, this project was more than just a branded doc film. It was a reminder that motivation is the secret ingredient in creative work.
To launch the new leather kit, we focused on a more fashion-forward female audience that over indexes on premium leather bags and shoes.
Together, we created full-funnel campaigns, ensuring that the performance assets were backed by strong brand work. This dynamic partnership continues to evolve, helping Jason Markk connect with their audience on deeper levels.
OTHER WORKS
