Jason Markk - Take Care of Your Leather
ART DIRECTION
MOTION DESIGN
PRODUCTION
POST PRODUCTION
In a world of conspicuous consumption and getting the next "it" bag, the idea of taking care of your accessories for the long term gets lost in the noise.
Enter wearable cleaning supply company and certified B Corp Jason Markk and their new Leather Care Kit - the unsung sustainability hero.
To launch the kit we created the world's most chic "How-To," encouraging the fashion-forward to take care of their leather goods. With a nod to iconic campaigns from luxury brands like Louis Vuitton and Chloe, our campaign at first appears to emulate the aesthetics of timeless elegance and opulence.
However, a closer look reveals a twist: our cast, embodying the essence of playful self-deprecation, is older, extravagantly tanned, unabashedly ostentatious, and as with lead model Zizi Donohoe, just fabulous.
The spotlight isn't just on the longevity of leather but also on celebrating and caring for what matures with us, be it our skin or our beloved leather possessions.
OTHER WORKS
