Fridababy - Shower Crashers

DIRECTION
MOTION DESIGN
PRODUCTION
POST PRODUCTION

"Vagina's not a dirty word."

Equipped with Fridababy, this dynamic duo tosses out that cashmere onesie and gives you the tools to get you through those sleepless nights. The campaign lived on Facebook, Instagram, Youtube and Mommy Blogger partnerships. Scary Mommy alone had over 800k views on Facebook. National sales spiked 13% during the month-long duration of the campaign.

Fun fact: The Campaign was shot by DP Bryce Fortner, who was the cinematographer for the first 5 seasons of Portlandia. To extend the campaign we took it to the streets… And baby did it get noticed!

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To continue the campaign, we focused on “The Mom Washer” a product designed to make postpartum clean-up easier for moms. We identified a line that instantly resonated with our audience  “Trust Us Your Vagina Will Thank You” 

After sending our ad out to media companies across the USA, Fridababy received multiple rejection letters… Unfortunately we figured that might happen. Apparently the word "vagina" is controversial. The billboard was finally approved to run only in New York City, where more than 20 ads for the MomWasher were strategically placed outside subway stations near some of New York's busiest hospitals and OBGYN offices.

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After sending our ad out to media companies across the USA, Fridababy received multiple rejection letters… Unfortunately we figured that might happen. Apparently the word "vagina" is controversial. The billboard was finally approved to run only in New York City, where more than 20 ads for the MomWasher were strategically placed outside subway stations near some of New York's busiest hospitals and OBGYN offices.

earned

OTHER WORKS

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