Morgenthal Frederics
BRANDING & IDENTITY
ART DIRECTION
PRODUCTION
POST-PRODUCTION
For over a century, Morgenthal Frederics has made luxury eyeglasses and sunglasses. Established in 1913 in New York City, the company was founded with the goal of providing the highest quality product to its clients. They came to us for their first update to their brand identity in over 25 years. The objective was to refine the existing mark, in order to feel more contemporary, while keeping the essence of the original intact.
Our updated branding celebrates their age-old passion for craft and precision while displaying a modern-day aesthetic that is fitting for a unique and discerning eyewear brand.
OTHER WORKS
